Mitchell Solarek, founder and president of Maximum Artist Group, has established a strong national presence by protecting the creative integrity of his clients. For more than 25 years, the Nashville-based executive has shaped an impressive body of work in music, television, and fashion.
In 1998, at the behest of music producer David Foster, Mitchell created and managed the Christian boy band Plus One, a young five-piece group who eventually landed lucrative endorsement deals, international tour offers, a gold-certified debut album, and a pair of No. 1 singles at Christian radio.
Around this time, record labels took note of Natalie Grant, whose powerful voice rivaled that of Celine Dion and Whitney Houston. As an unknown artist, a handful of pop deals fell apart before she joined the roster of Curb Records in Nashville. To this day her career remains vital in the Christian music industry, with seven Grammy nominations and five Dove Awards as Female Vocalist of the Year to her name.
One of his highest-profile clients was Mary Mary, a Gospel duo of sisters Erica and Tina Campbell. As their manager, Mitchell led them to WeTV in 2011 for the series Mary Mary (for which Mitchell was Executive Producer through 2017) – thus, becoming the first reality show for a Gospel artist.
In 2018, four of Maximum’s artists – Danny Gokey, Natalie Grant, and Tauren Wells – landed Grammy nominations in the Gospel/Contemporary Christian Music fields. Other Maximum Artist Group clients include pop singer-songwriter Riley Clemmons, British speaker/author Charlotte Gambill, soulful newcomer Koryn Hawthorne, songwriter-producer Bernie Herms, urban-inspirational icon Donald Lawrence, and hip-hop duo Social Club Misfits.
BNA Live, a new booking agency catering to churches, has also been added to the Maximum Artist Group portfolio, which includes a record label, a management firm, a production company, and a music publishing division that includes country hits like Jake Owen’s “Alone With You” and Tyler Farr’s “Whiskey in My Water.” In early 2018, Mitchell relinquished most of the day-to-day tasks to his staff, allowing him to chase new opportunities.
Looking ahead, Mitchell is launching more TV projects and expanding the Maximum Artist Group roster, including a partnership with creative director Laurieann Gibson, whose credits range from In Living Color to Lady Gaga. Mitchell has expanded offices to Los Angeles to accommodate the demand for content creation, and expects to add an office in New York City.